Why We Refuse to Nickel-and-Dime Tour Operators: A Founder's Perspective on Tour Operator Software Pricing

If you've been shopping for tour operator software recently, you've probably experienced the same thing I hear from operators almost every week.

You request a demo, the software looks promising, and then the pricing conversation begins.

• There's an implementation fee.

• A monthly subscription.

• A fee for the booking engine.

• A charge for the client portal.

• An upgrade if you need CRM.

• Another upgrade for accounting.

• Transaction fees on every booking.

• Payment processing markups.

• Additional costs for support or training.
  

Before long, what seemed like an affordable reservation system becomes one of your largest operating expenses.

As someone who has spent more than 30 years working with multi-day tour operators, I've always believed there was a better way.

Software Should Help You Grow, Not Charge You More for Growing

At Rezometry, we've built our business around a simple philosophy:

Your software should become more valuable as your business grows, not more expensive.

That's why we chose a pricing model that's very different from much of the travel technology industry.

We charge a small one-time implementation fee to configure your system and get your team up and running. After that, pricing is straightforward: a monthly fee based on the number of users.

That's it.

• No transaction fees.

• No per-booking charges.

• No commissions on your sales.

• No surprise costs every time your business becomes more successful.

And unlimited one-on-one training to ensure your team gets the most out of Rezometry.

Every Customer Gets the Complete Platform

One trend I've never liked in SaaS software is feature gating.

You know the model.

The Basic plan includes only the essentials.

Need CRM? Upgrade.

Need reporting? Upgrade.

Need accounting? Upgrade.

Need a client portal? Upgrade again.

Need API integrations? That's another tier.

Before long, you're paying significantly more just to access the tools your business actually needs.

We don't believe tour operators should have to unlock functionality like levels in a video game.

Every Rezometry customer has access to the complete platform.

That includes:

• Reservation management

• CRM and customer management

• Task management and workflow automation

• Operations management

• Product and package management

• Supplier and vendor management

• Inventory control

• Supplier requests and confirmations

• Automated supplier payment management

• Integrated payment processing

• Automated customer payment tracking

• Client Portal

• Online Booking Engine

• Auto-generated website booking pages

• Full general ledger accounting

• Financial reporting

• Operational reporting

• Sales reporting

• Profitability reporting

  
  

Whether you're a startup planning your first departures or an established operator managing thousands of passengers each year, you have access to the same capabilities.

Affordable Doesn't Mean Limited

One misconception I hear frequently is that affordable software must be designed only for small businesses.

That simply isn't true.

While Rezometry focuses on serving small and mid-sized multi-day tour operators, many of our customers are larger tour operators as well.

We typically focus on small and mid-size companies, as they need everything that large operators need, and we work as a partner to customize the system to better meet their needs.

The software doesn't become obsolete as you grow. It grows with you

Whether you're operating:

• FIT travel

• Bespoke and custom itineraries

• Escorted tours

• Scheduled departures

• Motorcoach tours

• Golf tours

• Ski vacations

• Group travel

• Vacation packages

• Destination Management Companies (DMCs)

  
  

The operational challenges are remarkably similar. You need one system that manages your reservations, customers, suppliers, payments, accounting, reporting, and operations without forcing you to stitch together multiple disconnected applications.

That's exactly what Rezometry was designed to do.

Technology Is About More Than Features

Software isn't just a list of features.

It's the relationship you have with the company behind it.

Every monthly subscription includes:

• Secure cloud hosting

• Automatic backups

• Security updates

• Ongoing platform enhancements

• Unlimited one-on-one training

• Personalized unlimited support from people who understand multi-day travel

  
  

We also believe in helping customers when they need something unique

Sometimes that's a small customization.

Sometimes it's a workflow improvement.

Sometimes it's an integration.

Whenever possible, we build solutions that benefit all of our customers rather than treating every request as a billable project.

A Good Example: Airwallex

Recently, we integrated with Airwallex to give our customers another modern payment solution with competitive international payment capabilities.

One operator told us another software provider estimated around $40,000 for a comparable integration.

We built the integration for an 1/8th of the price.

We don't always pass along the costs, and with larger projects we will often share costs. But whatever you need, we can look to do it, and if a cost is involved, we will quote you a price or a price range, and we will never charge more....and often we charge less.

That's how we've always approached product development.

A Complete Technology Ecosystem

Today's tour operators need software that works well with the tools they already use.

That's why Rezometry integrates with leading travel technology providers, including payment platforms, hotel channel managers, itinerary management solutions, supplier connectivity, and distribution partners.

Some of our partners are:

• Aven (previously Synxis)

• Travelclick

• Inntopia

• Room Boss

• Elavon,

• Airwallex

• Stripe

• Worldline in Canada

• Ventrata

• Viator

• Wetravel

• Wetu and more

Our growing ecosystem gives operators the flexibility to choose the partners that best fit their business.

Rather than forcing customers into one closed ecosystem, we believe technology should work together.

We Built Rezometry to Be a Long-Term Partner

When I started Rezometry, I wasn't trying to build software that would generate the highest fees.

I wanted to build software that tour operators could rely on for years.

That means listening to customers.

Making improvements continuously.

Providing real training from real people.

Offering reasonable customization when it makes sense.

And creating a platform that scales alongside your business instead of forcing you to replace it every few years.

The Bottom Line

Choosing reservation software shouldn't be about finding the cheapest option.

It should be about finding the best long-term value.

• Transparent pricing.

• No hidden fees.

• No transaction charges.

• No feature restrictions.

• A complete platform built specifically for multi-day tour operators.

At Rezometry, we've always believed that technology should remove barriers to growth, not create new ones.

If you're looking for software that combines reservations, CRM, operations, supplier management, accounting, reporting, online booking, and payment processing into one integrated platform, we'd love the opportunity to show you what's possible.

Because great software isn't just about managing bookings.

It's about building a partnership that helps your business grow for years to come. By Susan Sanderson, Founder & CEO of Rezometry